Efficacy of the Porter’s generic strategies in achieving competitive advantage: The mediating roles of market ambidexterity and firm performance. Journal of Business and Enterprise Development (JOBED), [S. l.], v. 13, n. 2, 2025. Disponível em: https://journal.ucc.edu.gh/index.php/jobed/article/view/1753. Acesso em: 31 jul. 2026.