ONIGBINDE, I. O. .; FADEYI, I. O. .; ONIGBINDE, A. O. .; SHONUBI, O. A. . Influence of Celebrity Expertise on Brand Loyalty in the Nigerian Telecommunications Sector. Journal of Business and Enterprise Development (JOBED), [S. l.], v. 13, n. 2, 2025. DOI: 10.47963/jobed.v13i.1756. Disponível em: https://journal.ucc.edu.gh/index.php/jobed/article/view/1756. Acesso em: 5 dec. 2025.