Gamba, Freddy Jirabi. “The Marketing Strategies of International Restaurant Chains (IRCs) in Tanzania: : Exploring the Dynamics of 7Ps”. Journal of Business and Enterprise Development (JOBED) 13, no. 1 (April 27, 2025). Accessed December 5, 2025. https://journal.ucc.edu.gh/index.php/jobed/article/view/1606.