Sports tourists' satisfaction with the CAN 2008 continental sporting event in Ghana

Sports tourists' satisfaction with the CAN 2008 continental sporting event in Ghana

Authors

  • Ishmael Mensah Department of Hospitality and Tourism Management, University of Cape Coast
  • Joseph Abanga Department of Hospitality and Tourism Management, University of Cape Coast

Keywords:

CAN 2008, Satisfaction, Sports Tourism, Event, Marketing

Abstract

Satisfaction is essential for the successful marketing of events, yet most studies on events have been restricted to measuring economic impact. This study examined sports tourists' satisfaction with the African Cup of Nations (CAN 2008) tournament in Ghana as well as identified some of the factors that influenced their satisfaction. A total of 428 sports tourists from participating countries were purposively sampled and given questionnaires to self-administer. Secondary data on the performance of the various participating teams was obtained from internet sources. The results of the study suggest that respondents were generally satisfied with the event though they were more satisfied with the sociological aspects of the event. Ticketing, pricing and dissemination of information had the lowest ratings. The study has implications for both the management of future events and for research..

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Published

2011-05-01

How to Cite

Mensah, I. ., & Abanga, J. . (2011). Sports tourists’ satisfaction with the CAN 2008 continental sporting event in Ghana: Sports tourists’ satisfaction with the CAN 2008 continental sporting event in Ghana. Oguaa Journal of Social Sciences, 6(1), 87–114. Retrieved from https://journal.ucc.edu.gh/index.php/ojoss/article/view/600

Issue

Vol. 6 No. 1 (2011): Oguaa Journal of Social Sciences

Section

Articles