Public relations specialist, any role(s) in university style administration?

Abstract

Administration is a human process and a means by which the aim or purpose of an organisation is effected. Public relations is an essential component in the administration of tertiary institutions. A survey was designed to identify ways in which public relations contribute to the management of university education in Ghana, using the University of Cape Coast as a case study. The study revealed that public relations management functions were varied ranging from the. handling of complaints to assisting in conducting elections in the University of Cape Coast and that all these management functions were necessary for effective public relations.